Logo
The Plasma logo represents the core of our brand identity and must be used consistently across all applications. Three variations are available to ensure flexibility while maintaining brand integrity
Brand Kit
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Partnerships
When co-branding with partners, the Plasma logo should always maintain clear spacing and alignment to ensure visual balance and brand recognition
Horizontal
Colors
The Plasma color palette reflects the brand’s identity—modern, secure, and reliable. These colors should be used consistently across all digital and print materials to maintain a cohesive visual presence.
Primary Colors
900
#0A1512
British Racing Green
#162F29
300
#569F8C
500
#295B4F
100
#DCEFEA
900
#1E1B15
700
#5B513E
Chamoisee
#897A5D
300
#C6B99F
100
#EAE7E1
700
#0B1A28
700
#30507D
Silver Blue
#5986C5
300
#A5C1E9
100
#D8E6F3
Secondary Colors
Yellow
#DCCC7B
Orange
#D07F44
Purple
#6D4791
Copy
#162F29
Copied
Typography
Plasma’s typography embodies clarity and modernity, reinforcing the brand’s sense of trust and precision. A clean sans-serif typefaces provide a consistent voice across all applications, from headlines to body copy.
PP Mori
Main font
Regular, Medium
Get the font
Plasma Edge
Headlines
Regular
Download the font
Illustrations
Plasma’s illustrations bring the brand to life, balancing simplicity with sophistication. Their minimal and geometric style aligns seamlessly with the overall visual identity, using brand colors to create harmony. Each illustration is designed to clarify ideas and enhance storytelling without distracting from the core message.
